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Fanta overhauls its brand and updates its orange flavour | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Christopher Lombardo

Fanta has unified its global brand identity to coincide with a new version of its hallmark Orange flavour. The bold, colourful new positioning and visual identity will be compliment the new “fruitier” Fanta Orange, alongside an integrated marketing campaign.

http://strategyonline.ca/2023/04/11/coca-cola-overhauls-fantas-visual-identity-and-updates-its-orange-flavour/
 

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